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Social Media Marketing Initiatives by Organizations Picking Up?

Is Social Media Marketing fever catching up fast with most of the organization? I think, there is a strong possibility, because, with HR industry relying heavily on social media the marketers would leave no stone unturned to reach this huge audience.

Well, a research by Econsultancy in association with Online Marketing Summit  has revealed the trend: How organizations are using social media to their advantage, along with their preference matrix.

According to the report, "The Value of Social Media," 85% of the total 400 (mostly US based) companies surveyed confirmed used using facebook for fulfilling business objectives, followed by Twitter (77%), LinkedIn (58%) and YouTube (49%).

It now really makes sense for any organization: To build up a strong 'Social Media' presence.

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Cross-posted from Smart News

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The Dark Side of Digital Friendship!

Suzanne has done an in-depth research on negative implications of the virtual communication - pointing out a dark side of digital love - while highlighting a few shocking real life incidents.

With privacy a thing of past, most of the social networkers are now vulnerable to such online attack -- leading to offline assault!

So you must be careful while developing new connections on social media sites as it's impossible to assess the personality over virtual communication, and sharing your personal data with even one wrong person may lead to a catastrophic consequences.

"In Wyoming, a woman's former boyfriend is charged with posing as the woman online and arranging her rape through a Craigslist ad that said she was looking to play out a "rape fantasy." A 26-year-old man forced his way into the woman's home, tied her hands and raped her at knifepoint, prosecutors say. Both the former boyfriend and the accused attacker face life in prison if convicted."

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via www.msnbc.msn.com

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How A State Managed Company Giving MNCs A Run for Their Money!

Another state-run organization has set an example of leadership excellence and proved beyond doubt: How important is the function 'talent management' for an organization, to stay not only ahead of competition but ahead of change also.

'The challenge is to stay ahead of changes,' said, LIC Chairman T S Vijayan, in an interview to Business Standard. "Look at our cost and that of the private sector. Our productivity is far higher. You look at any measure, be it the number of policies per employee, the premium earned per employee, sales per agent or the premium collected per agent, our numbers are much better."

Read full story at. http://viigo.im/2GYt

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Free Blackberry WordPress Blogging Apps is Amazing!

After several futile attempts to install TypePad Blackberry Application - as during final installation, the screen would stare at me with a message 'some files are missing' - I decided to use WordPress for my latest blog Fighting Soul, a couple of weeks ago -- coinciding with it's BB application launch.

Well, I downloaded the apps from here, and after installation it took me just a few minutes to get used to it. Wow, it's amazing, and no better way to express my satisfaction.

With all essential functions neatly  integrated into mobile application, wordPress has re-defined the concept of a full-fledged mobile blogging.

Sadly, what surprises me the most is, TypePad's complete silence over the failure of its blackberry mobile application. Despite several complaints floating all over internet, how a progressive company like 'Six Apart' is ignoring this issue, so conveniently?

If you are running a WordPress blog and also own a blackberry, grab this application immediately and start blogging on the go -- in real sense!

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Are You Serious about Facebook Success?

Real or virtual, life everywhere revolves around truthfulness. So never ever get deviated from your true-self, while interacting on social media

Facebook, linkedin or any other social media application; first and foremost factor that determines success, is filling out the profile as authentically as possible.

Uploading a good profile photo is very important in my opinion, and that's in fact the primary requirement while building an impressive personal/professional image on any social media sites.

Control over your communication - in line with the image you are likely to project - is, another issue you should take seriously.

Here is a brief guideline I wish to share with my readers, highlighting a set of 5 suggestions for making yourself attractive on facebook.

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The CMO Survey Indicates a Bright Future for Social Media

Showing optimism, as revealed by Duke University survey, the Chief Marketing Officers of US companies have indicated a positive trend in economy, with hiring numbers and marketing budget likely to go up over the  next 2 years -- but focusing more on social media, than ever!

"More than 60 percent of marketers indicate increasing optimism about the U.S. economy and their own companies — a sentiment reflected in their hiring and spending plans. Nearly half expect their companies to make new marketing hires during the next six months and 60 percent within the next year. Marketing budgets are expected to rise by 6 percent during the upcoming year, the largest expected increase across the last two CMO surveys."

Via: The CMO Survey - The Fuqua School of Business-Duke University and MarketingProfs

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Is Internet Access a Fundamental Right?

In a recent survey across the globe, it was found that 'Four In Five Consider Web Access A Fundamental Right.

What is your opinion?

Read complete story at http://viigo.im/2Gey

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Haiti, Chile and Now Turkey: Devastating Earthquake Continues

What's wrong with 'Mother Nature?' One after another devastating earthquake shaking our earth like never before. People around the world are now really worried: Where is the next one likely to strike? Although experts are calling it a coincidence, still there must be some reason behind such unusual developments!

Let's look at latest information available on 'Turkey Earthquake,' through several sources:

"A strong, pre-dawn earthquake knocked down stone and mud-brick houses, barns and minarets in eastern Turkey on Monday, killing 51 people in five villages, the government said," reports Washington  Post.

"A strong earthquake has struck eastern Turkey, killing at least 57 people, officials have said. The 6.0-magnitude quake, centred on the village of Basyurt in Elazig province, struck at 0432 (0232 GMT). It has been followed by more than 40 aftershocks," reports BBC

"The government initially put the death toll at 57 but lowered it to 51. Turkish Prime Minister Recep Tayyip Erdogan told the press: 'Teams from the state mass housing project have also been sent to the area to study how to rebuild the area in different methods,'"reports CSMonitor.

"Video footage showed men using shovels and their bare hands to dig two bodies out from under piles of dirt, rubble and concrete blocks that used to be homes. Both bodies were covered in blankets and carried away. One appeared to be a baby or young child," reports The Huffington Post.

"Earthquakes are frequent in Turkey, much of which lies on top of two main fault lines. In 1999, two powerful earthquakes struck northwestern Turkey, killing about 18,000 people," reports The Telegraph,UK

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The Science of Attractive Women's 'Deadly Motivational Power'

So I'm not the only male to get extremely motivated ( or lose mind ) - for executing a difficult task, even if it's beyond my capacity - with attractive women around -- that's what a recent scientific study has proved.

The male urge to perform better with greater risk - often beyond capacity - while being watched by attractive women, is the result of an elevated level of testosterone governed by evolutionary reason: Impressing a potential mate.

Well, this principle is not supposed to apply to married or committed males - like me - in a civilized society, but how do I control the rising testosterone level in a compelling situation? Any suggestion?

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Neuro-Marketing: Killer Marketing Tool of the Future?

Frankly speaking, this term - Neuromarketing - is not something new to me, but it it really works - what Laura Brinn highlighted in an article - then I'm sure, there would be a dramatic change in fundamental principles of understanding the 'consumer behavior," in future.

Using 'Brain Scan' - through MRI - to obtain consumers 'brain activities,' predictably indicating  their  abstract likes and dislikes, the marketers may access a 'treasure island' of useful information -- previously unavailable.

But what about ethical considerations?

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