Do You Know All 21st Century Humans Are Salesperson?

Adam Grant, the author of best-selling book "Give And Take," interviewing Daniel Pink.

Now you may go through how Daniel Pink summarizes his best selling book "To Sell Is Human" in a story telling format.

"Once upon a time, only some people were in sales.

Every day, they sold stuff, we did stuff, and everyone was happy.

One day, everything changed: All of us ended up in sales—and sales changed from a world of caveat emptor to caveat venditor.

Because of that, we had to learn the new ABCs—attunement, buoyancy, and clarity.

Because of that, we had to learn some new skills—to pitch, to improvise, and to serve.

Until finally, we realized that selling isn’t some grim accommodation to a brutal marketplace culture. It’s part of who we are—and therefore something we can do better by being more human."

The book, as analyzed by Niklas Goeke, is as follows:

"Selling is part of your life, no matter what you do, and what a successful salesperson looks like in the 21st century, with practical ideas to help you convince others in a more honest, natural and sustainable way.

Here are 3 lessons from the book:

1. Almost half of your time at work is spent in non-sales selling, which is really just trying to move others.

2. Honesty and service are taking over sales, because the internet has closed the information gap.

3. Use 'Yes, and…' when talking to customers to make sure they stay positive and engaged."

So all of us in 21st Century are more or less Salesperson, irrespective of the nature of career we are pursuing.

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