While surfing through photos posted on social media, you will notice that the image of an individual is integrated with the back ground of expensive Cars, Golf Course, 7 Star Hotel Restaurant etc - an inherent desire in every human to show off that s/he is better placed than many.
This is called Brand Dependence. More expensive and royal the brands are in the perception of our society, more valuable we think ourselves are.
Our own identity is identified with and defined by the brands we are using and attached with.
Our own values and ethics are determined by the reputation of the brands we are in possession of or integrated with.
I wouldn't denounce this established norms and practice prevalent in modern human society.
In fact I would appreciate it, only if, while being associated with those great brands - we gather knowledge and work smart to establish ourselves as valuable brands in terms of learning and sharing knowledge with others.
I am not talking about typical Film Stars and conventional Political Leaders; I am talking about who contribute great creativity to the humanity in every domain of life: Knowledge Leaders.
Let us develop our knowledge and skills to such an extent that we don't require the assistance of any brand to enhance our own branding.
Be the knowledge leader!
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