A Shoe Manufacturing company, for expanding its business into a virgin territory, sent 2 of its Sales Representatives for market survey and further recommendations.
Both of them arrived there, conducted a detailed survey and found that none wears shoe in that place.
They went back to the Head Quarter and submitted reports to their Head-Marketing, along with suggestions for next course of action.
The first Sales Representative in his report says, since no one uses shoe in that territory there is no business opportunity exists.
The second Sales Representative in his report cites, since no one uses shoe in that territory there is a huge business opportunity.
Look, how different are the thought processes of two different personalities in the same situation: One is extremely negative, and the other is equally positive.
In life, what really matters is how positively we look at things even during the worst crisis and unleash a never ending string of powerful actions to convert every disastrous situation into a golden opportunity.
This story may appear very simple, but its practical implementation requires a major overhauling of belief system.
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